Meet Blogger & Aspiring Author Lisa Bernard
Across two telltale careers, fifteen years on horseback and the raising of daughters on the next frontiers of feminism, Lisa Bernard has been writing, interviewed and publishing in academic journals, business periodicals, lifestyle magazines and dailies including Newsday. If there’s a punctuation mark present throughout her portfolio, it’s her zeal.
Raised in the nurturing communities of Jackson Heights, Queens and West Hempstead, Long Island, Lisa’s wanderlust, and education led her to live, work and travel from Manhattan to Moscow to Washington, D.C. with compelling experiences in Ukraine, Russia, Israel, Spain, and Italy. A professional speaker and founder of Foreign Affairs Speakers Bureau, she was the first to meet the need for simplified and affordable how-to materials for orators, raconteurs, and students. She authored a series of low-cost handbooks and workbooks published by Cue Card Communications starting in 2004. In 2012, she began blogging about her observations – particularly those that ran against the grain of conventional wisdom. On the Contrary! used the web as a gratis global classroom for her provocative insights and expertise. Lisa coined phrases like “textyles” and challenged vernacular like “pansy.” She pressed the case that “transparency in business” may be a counter-productive trend and made the argument that food not only communicates, it speaks different dialects.
Lisa’s readership today spans 55 countries on five continents and that delights this globalist. Her blog is now called Words to Elevate & Enlighten. From her cliffside home in the foothills of the Berkshire Mountains, the (ostensibly) retired Lisa posts on the intersection of culture, communication, well-being, and nature – human and the habitats. Since 2020, she has penned a quarterly column, STABLE NEWS, and features for Lakeridge Life Magazine. One showcases the black bear who denned in her yard for months. Enjoy this story and other wildlife, culinary and semantic adventures at LisaBernard.Wordpress.com.
Lisa’s current preoccupation is her first novel, Insignificant Others, a contemporary romantic thriller. (Discussed later in this interview)
When did you realize you aspired to write, and was there an experience in your life that set you on that path?
The short answer is (wink, wink) … I’ve been proactive in my professional and personal life for 40 years and that’s always included publishing – organically, whenever I had something distinctive or valuable to share. I’ve been a contributor to journals and periodicals, author and editor of workbooks, founder of an international blog and most recently, a columnist and feature writer for a local magazine. Occasionally, I’ve been a ghostwriter – scripting pieces for professionals who are short on time or less fluent in English than the written medium requires.
More specifically, early on in my careers, writing was a utility for me, a key and perhaps the channel of communication for reaching a targeted audience in a timely manner. I was trained as a Russian-speaking Soviet specialist and later earned my master’s degree in Russian and International Security Policy, so my first published material was a statement in The Congressional Record, writing for New York Senator Al D’Amato, for whom I was an intern in 1984. Later, finishing grad school, my proposal of a fresh framework for U.S. and Soviet nuclear forces was published in1989 in a Columbia University journal The Security Reader. It was evident to me, early in my career, that writing is a pivotal means of communicating industry developments and showcasing ideas. What and who you know opens doors; being a wordsmith gives you a seat at the grown-ups’ table.
Writing was indispensable again a decade later as I transitioned careers. With the end of the Cold War, I went from running my pioneering firm Foreign Affairs Speakers Bureau, to a consulting firm, Lisa Bernard’s Word of Mouth, Inc. And that all began with commissioned articles I wrote about public speaking! Publishing in entrepreneurial periodicals like InBusiness led to speaking invitations. That launched my second career in the spoken word during which I did much speechwriting. About 10 years into that, I recognized the need to crystalize the insights from our worldwide public speaking gigs – we addressed audiences from Hartford to Hong Kong – into affordable, accessible manuals for orators and raconteurs. In conjunction with an Australian media outfit, in 2004, I became a featured author at Cue Card Communications and Lisa Bernard’s NOTES from the PODIUM – a series of handbooks and workbooks came to market. I was a rewriter of their editions until 2019.
How long have you been blogging, and what prompted you to begin?
During the Great Recession, about 2007-2009 and thereafter, I did quite a lot of employment interview coaching at Lisa Bernard’s Word of Mouth. That was the tipping point for my blog. The pervasive anxiety and sadness resulting from the economic dislocation the recession triggered weighed on me with every client I saw. I had to do something beyond bringing my A-game to their challenges. I believe there are two ways to make a living. One is to package your expertise as a coveted, specialized, and high-priced service. The other is to offer your expertise in widely available, user-friendly form at an affordable price available to those who need it most.
My blog operationalized the latter. I had not raised my fees at Word of Mouth in 20 years because real people with tight budgets needing coaching for job and college interviews, and small business owners needed guidance on media appearances to leverage their presentations, newcomers to America needed vocal and accent modification services to keep their confidence high and their messaging on point. Via my blog, I offered my unorthodox, but practical tips and techniques in easy-to-read posts. Self-directed folks could improve their speaking and expand their skill sets conveniently on their own or supplement their seminars or private sessions with me. On the Contrary! Insights for More Effective Communication was born as a free, online lending library of DIY for communication challenges – presentation skills, fear of blanking out, body language, toasts, sourcing quotes and the like. My clients dubbed it, “The Queen’s Speech.” That still makes me smile.
Tell us about your blog. Where can readers find your blog? What niche does your blog fall under and how did you choose that niche?
My blog is called, Words to Elevate & Enlighten, and it is a literary boutique – travelogues, essays, vignettes, memoir – with posts ranging from the whimsical to the highbrow. At https://lisabernard.wordpress.com/ you can find a trilogy of articles on nonverbal communication as gleaned from the equine world, commentary on the undermining influence of social media, and emerging phenomena like “textyles.” Overall, the blog shines light on the hidden beauty in life and the adventure that it is.
Cuisine figures large on my blog as homemade food is an outsized portion of my life with my cultural and family origins. Being Italian and Jewish is an exponentially rich experience with all our traditions and the ubiquitous presence of treasured recipes handed down through the generations. And in my immediate family, home cooking was ingrained behaviorally for another reason. One of my (now adult) children has potentially fatal food allergies that we now prevent and manage routinely. But she was born in the early 90s, before food labeling laws. So, for the first ten years or so after her near-death experience and diagnosis, I prepared her meals from my own kitchen and we ate together, at home, as a family. That vigilance was imperative to keep her safe and nourished.
Fast forward to 2022, when we know how precious eating-in as a family is, and the difference it makes in our long-term well-being. That was the silver lining. To this day, we all cook, express love with food and enjoy meals together. My culinary posts reflect that. And they are devoured by my readers. So resonant is the bonding power of delicious and nutritious food that some of them have been reprinted in magazines and re-blogged in the online food science community. That thrills me!
Along with creating a social media presence through Facebook, Instagram, etc., aspiring authors are often told to start a blog to help get their name/brand out there and attract an agent or publisher. Is creating a blog difficult? How does a newbie go about starting a blog? What are your best blogging tips?
Creating a blog is straight forward. With an email account, a writer can go to www.Wordpress.com and begin. It’s a process similar to setting up a Facebook or LinkedIn page with their calls for a biographical profile and a photo. Wordpress.com offers a menu of templates which vary in style and function. Clear prompts guide you through selection and setup. In this sense, you can claim your blog in 20 minutes.
What takes real time to develop – besides your actual material - is fluency in the tasks of navigating tool bars, writing posts and inserting, sizing, and captioning photos and videos, navigating the menus for tagging, opting for boxes with featured text, identifying photos for post previews and previewing posts in mobile, laptop and full screen modes. None of these learning curves are particularly steep, but they do require concentration and practice. You can expect a regimen of trial-and-error tweaking. Rest assured; the risk of a faux paus is low as you can view your posts in progress at any time before they go live. And you can edit your posts ad infinitum and even remove them after they’ve been published.
Reading and commenting on others’ blogs is not only a neighborly gesture in the weblog community, but a productive exercise in your due diligence as a newbie. You’ll learn publishing cycles – daily, weekly, monthly, seasonally. You’ll experience the options for, and impact of, monetized blogs with their ads and dividends, standards, requirements, and responsibilities. And the range of writers’ sites is as bright and beckoning as a peacock’s plumes and rattle. The displays of editing, proofreading and ghost-writing services are abundant. And commensurate with them are the support networks for writers. Interactive, 24/7 and generous, hitting the blogosphere affords a newbie many mentoring moments.
In a word, set up your blog today, join the club and start exploring, experimenting, and posting. By 2023, you’ll have a home for your creative writing and a following you can point to with pride!
Your blog is very successful with readership spanning 55 countries on five continents. New bloggers and even established bloggers would love to connect with readers from not only across the states but across the pond. Please tell us how you navigated these waters and achieved this success. How long did it take to reach such a milestone?
Three activities account for this milestone. One, I adore languages and I babble, dabble, pray, and play Scrabble in Italian, Yiddish, Hebrew, and Russian, respectively. I blog in English, naturally, but I am not shy about incorporating into my articles the phrases in other languages that are faithful to the spirit or central to the subject of the piece. Case in point, a two-piece tutorial I entitled, Viva Voce! Now Isn’t that Nicer than ‘Oral Defense of Your Thesis?’ https://lisabernard.wordpress.com/2015/02/19/viva-voce-now-doesnt-that-sound-nicer-than-the-oral-defense-of-your-thesis/. Add to this “tagging,” the second habit I developed – albeit later in the life of my blog – and you can begin to nudge the algorithms towards a more international reach.
The third and most fun reason why my blog enjoys a global audience is because I see the analytics and I am motivated to write on topics that speak to people across the world! Food, feminism, festivals, health, wildlife, vegetarianism …. Now I don’t hesitate to write on those topics when I have something to contribute! In earlier years, I may have questioned whether someone would relate to my epiphany about Lucille Ball’s oh-so-not-so-subtle feminism https://lisabernard.wordpress.com/2017/12/10/i-love-lucys-feminism-in-deeds-not-words/. But thanks to the easy-to-access reports at Wordpress.com, I’ve seen that my discoveries, insights, and adventures are of interest over and beyond the pond.
What do you enjoy most about blogging?
The blogosphere is where readers roam. It’s potentially international in scope, as mine became, so there’s room to grow. And those who engage with content are largely intellectually curious and active participants in life themselves, so an audience awaits you. They seek relationships, provocative ideas, fine prose, and unexpected perspectives. That makes the blogosphere a very special space among the other no-cost digital platforms like Pinterest, LinkedIn, Twitter, and Instagram. They all have a purpose, personality and a dynamic.
Pinterest is for consumers; it’s light and convenient and reliable for product recommendations. LinkedIn is for the workforce; it showcases talent and promotes networking. Twitter is a marketplace for ideas; it’s fast-paced, intense exchanges invite quick referenda on ideas and other media. Bloggers certainly can and do avail themselves of social media opportunities, but it’s more curating than creating content.
I had over 5000 responses to a blog post, Working Your Generational Edge in Employment Interviews, that I uploaded to LinkedIn. It really spoke to the concerns of the 50-something workforce! It didn’t belong on Facebook. There, my posts on food, like, The Kitchen Table Tells Your Tale, do very well, given how much Facebook is for people and their passions. Social media and blogging are distinct, but sometimes complementary when deployed strategically. That’s why I blog as a channel of communication.
Creatively speaking, blogging is a vehicle for personal reflection, articulation, connection, and correspondence. Communicating with fellow bloggers and readers is usually prompt, instructive, thoughtful, and rewarding. Whether I muse on horses, proffer a “how-to” on communication, ponder the life cycle or chronicle my encounters with wildlife, my readers’ reactions reveal my writing strengths – clarity, novelty, persuasiveness, relevance – and its imperfections. The latter especially are growth opportunities for me.
Technically, blogging is a skill-set multiplier. It marries aesthetics and technical acumen with all the decisions about colors and themes, feature photographs and fonts, and content-timing and tagging, settings, and sizing. It’s dizzying at first, but a lot of fun watching the personality of the blog emerge and finally reflect my writing persona. Later, learning to interpret and use the analytics reports became key for understanding the growth dynamic of the blog, including the reach and diversity of its global readership. Without the data and stats from my host, Wordpress.com, I could not have known the breadth of my blog’s appeal. I check in on Friday mornings to see the week’s stats.
All in all, a writer’s blog is like one’s own magazine – one for which you are the writer, editorial staff, and publisher. That provides inimitable opportunities for exposure and growth in return for your discipline and dedication.
Tell us about your most memorable article, essay, or blog post and why you are proud of it.
Please, Call Me a Pansy Anytime, was powerful! It meant a lot to me as a metaphor for women who, despite our generally smaller skeletal statures and weaker musculatures, have all we need in the muscles of our brains and hearts to survive and flourish. And then my readers weighed in with their support! They emailed and telephoned me with their love for the message and the prose.
It was the first post to garner responses from people outside the U.S. and their responses revealed that it was thoroughly read and considered. Sam Acquah from Africa commented “Wow!!!👏👏👏 This is wisdom from nature. Someone might have seen this plant wither under some condition, and not given it a full chance at survival, has thought pansy was a weakling. You just gave a new meaning to this word. There is a great leaf in my country we usually use for curing fever. It is called “bitter leaf.” This is because it tastes very, very bitter when you chew it. However, it leaves a sweet lingering after taste when done chewing. So why don’t we call it sweet leaf or at least bitter-sweet leaf? We simply love to focus on weakness.”
This piece taught me the reach of self-expression with the electronic amplification that a weblog facilitates. And I learned just how hungry for connection people all around the globe are if you whet their appetites with candor and humility. https://lisabernard.wordpress.com/2015/03/16/please-call-me-a-pansy-anytime/
Is blogging a good medium for those who aspire to publish books?
I have a hunch I’m going to find out in a year or so! But my sense is that a solid following in the blogosphere bodes well for book sales because the blogosphere is all about readers. Blogging also puts a writer’s style, linguistic flair, and authenticity on view for agents and publishers. And a blog’s longevity likely speaks to them as well. We live in a “label yourself” society. We hear “I’m a writer.” “I’m a musician.” “I’m an actor.” Any such claim is more credible when backed up by years of writing, playing, or performing. One who blogs regularly and at a high level for many years has demonstrated the capacity to commit. Makes sense that publishers seek authors committed to completing their manuscripts and seeing them through publication, distribution, and promotion – not to mention the rigors of a book tour.
It’s wonderful that you write for Lakeridge Life Magazine. How did you get started writing for them? Did you need to submit samples of your work? What kind of articles do you compose for them? Please share the name of an article of your choosing and a brief synopsis.
Indeed! Writing for Lakeridge Life Magazine has been a joy. It’s the flagship publication of a unique HOA, the only one in Connecticut where you can own a home and board your horse on the premises. I am a recreational Western rider and my horse lived out his 33-year life near me at The Stables at Lakeridge from 2019 – 2021. Caring for him and riding almost daily, I spotted equestrian issues to report on in what became my regular column, STABLE NEWS. From my first pitch of a story idea, it has been a terrific platform for expression, certainly, but also an education about magazine matters like word counts, lead times, content decisions, galley reviews, deadlines and layouts. I’ve had a bird’s eye view of the growth of the magazine from its 20-25 pages in 2019 to the 2022 issues sporting 30-35 pages! The commitment has honed my writer’s prep-and-polish regimen. My first submission was filed hours before the deadline and my accompanying photos all needed resizing. Contrast that to my most recent article. It was filed three weeks early with all my photos and captions and they all made the cut! Working with professional editors has been a gift.
I also appreciate the platform for its support of my work that was emotionally raw and sentimentally naked. Remembering My Horse, Dolce, was a eulogy, really. There is no question that it spoke to fellow hippophiles and those who’ve loved and lost their mounts and pets. It helped them with their grief with the camaraderie the article offers. But the written word for me is about processing intimate feelings into something shareable with lessons for the greater good.
A feature article, Here To Share My Closeups with a Bear put my childlike fascination with wild creatures on full display. file:///C:/Users/12039/Downloads/Here%20to%20Share%20My%20Closeups%20with%20a%20Beat%20LL%20W2022%20(1).pdf The wonderment of sharing my backyard with a black bear for four months – and my playful chronicling of it – was, for me nearly spiritual! And a calling to step back and offer my takeaways for staying safe when up-close and personal with an animal. Putting it all out there is to be vulnerable. Having supportive editors has gone a long way for this writer’s confidence. I am grateful.
Writers have different methods and styles when it comes to the actual process of penning their work. Can you describe your writing process from idea to published article? Do you use outlines or other methods and strategies when you sit down to write a new article? Do you have any interesting writing quirks or a spot where you do your best work?
I write in the moment of the catalytic event. I start writing immediately, describing it as soon as I have a pen, pencil, or device. Once or twice my lipstick served as a utensil and a store receipt a pad when I had no traditional ones. I record my observations and feelings as soon as that inner voice alerts me that this is share-worthy, that this is deep. That there’s a takeaway here. It is something. There is a lesson here.
Starting with material while it is raw gives my writing its relatability. Some examples include, At Peace as a Warrior for the Spoken Word, which I penned as I was crafting my Mother-of-the-Bride wedding toast to my daughter and son-in-law.
Is Transparency Always Beneficial in Business? is another example. That day, I was debating with myself about working outdoors. Ideal autumn weather won out and lured me – briefcase, Wall Street Journal, and lunch in tow – to the rural barn where my horse boarded. I disappointed a fellow boarder by insisting she not photograph me as I was pretty much playing hooky. My concern was she’d post and tag the photos on social media, as was becoming common practice. Turns out, these were all fruitful decisions. The material I read that afternoon, as my horse grazed, prepared me perfectly for the new client conversation that began when he phoned literally as I was walking back into my office. I was still picking hay out of my hair as I took the call that began a years-long relationship with one of my favorite accounts ever. I dove into the work that evening, but not before spending the afternoon writing the position piece for my blog and making the case against absolute transparency in professional life.
Certainly, there are many times when it is impractical or impossible to stop what I’m doing and sit to write. I must improvise. When I am driving, I audio record my impressions. When I am outdoors hiking or riding, I text myself notes and take photographs. This goes on all the time. For laughs, I counted the number of writing-related texts I sent myself last month. 82. And throughout my home, there are handwritten notes on scraps of recycled paper, envelopes, and napkins with ideas for incorporation into my book or articles.
The lyrics of a song on the radio that will transport one of my characters while she’s driving - and the year it was released so I am sure it’s within my novel’s timeframe. A description of the first snow fall as it is occurring so I can nail it in part of the story that takes place in winter. Diary-like entries on the smell of morning coffee, the gloom of a cloudy Tuesday morning after a holiday weekend, the discovery of a photo of a deceased parent as a teenager, the frantic search for that missing ring – snippets of real life and the feelings and sentiments they engender. Capturing and filing these feels like a library of authenticity from which I can borrow at a later date.
My writing spot is on the second floor of my home. It feels like a treehouse for grownups. My nook faces a large double window with an eastern exposure. I am naturally up at dawn and write, three to four mornings a week, as the sun rises behind a grove of tall black oak trees. I write and enjoy my coffee and breakfast until about 8:30 a.m., later if I need to finish an article or am engrossed in a passage.
I visit my study every evening, ahead of the morning’s writing of my novel. There, I keep sketches of my characters, each with a facial expression that reflects their core personality. They are dressed, accessorized, and groomed in their own style. With this regimen, I am reminded of who they are, how they eat, what they value, how they make a living, how they recreate, what makes them tick, what they seek and so on. This keeps them alive for me and from “knowing” them, I am equipped to write their words and actions, feelings and thoughts with a “humanity” that moves their development as characters and my plot forward. I’m not an especially visual person, but this visualization is very beneficial. Looking at them, I start to hear their voices …. 😊
You’re currently in the process of drafting your debut novel, Insignificant Others. What made you decide to take the leap from writer/blogger to author?
As I observed the impact of changing social mores and the growing numbers of singles over the age of 50, I started interviewing single women and taking copious notes. The anecdotal material that I amassed from talking with these women, and later with men, about their dating, married, divorced, sex and online lives became compelling. I started to imagine women as characters – amalgams of those with unsettlingly similar and disturbing stories. Shortly thereafter came the first reports, studies, and warnings about the proliferation of pernicious pornography, the interplay of social media and personality disorders and their corrosive effects on dating, relationships, marriages, and families. I had to do something to bring awareness to unsuspecting women.
In 2021, I retired fully from my career in oral communication and hauled out my half dozen notebooks. I began “studying” creative writing - attending online workshops, semi-weekly author talks and dissecting novels to understand plot, story and character dynamics. By 2022, I was writing Insignificant Others. The manuscript is now just over 60,000 words.
Please give us a brief synopsis of Insignificant Others.
Insignificant Others, is a contemporary romantic thriller. It reveals the nexus of online dating, the proliferation of pernicious pornography and the tectonic shift towards digital communication – with its poignant implications for mature, but unsuspecting women emerging from divorce or death of their husbands and seeking companionship and love. Although it is a work of fiction, I intend for my meticulous research to make vivid the realities of dating, particularly for women between 50 and 60.
Why did you choose this genre?
The genre chose me. In 2012, I became an empty nester and that was a gear-grinding transition! Being the only single woman among my girlfriends and family, I was socially unmoored. So, I started to date, via online sites. But unlike earlier passages, there were no training wheels on this ride.
I’m a voracious reader and, years earlier, as a 34-year-old widow, I found great comfort in at least a dozen Mary Higgins Clark novels with their strong female protagonists, all widows in their late 20s-early 30s widows, independent, with unjaded hearts, incisive minds, and solid survival skills. Faye Kellerman’s novels, starting with, The Ritual Bath, introduced me to the wonderful Rina Decker, a hard-working, pious, self-reliant yet vulnerable character so relatable for me as a 30-something Jewish widow raising two bereft children under the age of five that she felt like a live role model.
But in this chapter of my life, at the significant age of 50, the literature had not yet caught up to the realities of mid-life dating, especially via the online sites. It was all so new, not just to me, but to society. No soundtrack playing to this phase of boomer life! It was like a roller derby without guardrails or helmets. Lots of laughs for sure, but some dangerous twists and turns in the trends developing for which mature, professional, successful women seeking companionship, love and/or romance were unprepared and by which some were blindsided. At the same time society was embracing social media and online dating, there was also the surge in the variety and accessibility of pornography, among other technology-driven trends. These were tectonic shifts.
Though it’s early in the process for you with your WIP, do you intend to seek traditional representation or opt for the indie author path? Please tell us your thoughts.
It is quite early for me to even speculate about the publishing of my WIP. What I can share, is that I’ve been close to traditionally published authors across different genres in both my careers, and I have endless respect for the synergy between agents and editors and authors. My first closeup view was during graduate school. I was a “Russia wonk, fact-checking trouble shooter” on a book published by William Morrow entitled The Moscow Correspondents: Reporting on Russian from the Revolution to Glasnost by the late, wonderful Whitman Bassow. The high standards of both the author and the publisher were evident to me from the outset. The resources both author and house were devoting to the pursuit of excellence left an indelible imprint on me, pardon the pun.
Later, the acquisitions editor at Kendall Hunt Publishers, who approached me when Lisa Bernard’s NOTES from the PODIUM was in its second edition, was enthusiastic, candid, insightful, supportive, and prepared to commit to taking the series to the next level. And most recently, I worked with best-selling author, Talia Carner, and her impeccable team at HarperCollins on her book tours for HOTEL MOSCOW and The Third Daughter.
I’ve run speaking tours for decades and can attest that these book signings and author keynote addresses were exemplars of cooperation between the author and her publishing partners. This, despite the intrusion of that pesky pandemic.
Collectively, these positive experiences over many years have reinforced my understanding that bringing a book to market requires a proactive and indefatigable author who believes in their work and is committed to the processes beyond writing. They’re quarterbacks-turned-team-players inspiring and requiring a sustained effort from their publisher to see the book to its potential. It’s the dynamic I’ll seek when the time comes for Insignificant Others.
What advice would you give to aspiring writers, authors, and bloggers?
Write in the context of your life. Our worlds are filled with tastes, sounds, feelings, thoughts, impressions, and significant experiences as we grow, age and recalibrate. Be it food, music, love, loss, confidence, heartbreak, joy, confusion, success, failure, fear, faith, transitions, parenting, travel - and all the emotional reactions and intellectual responses we humans have to them - there are voids to be filled in the various fora for literature. And, of course, as I take the plunge into fiction, there is the most distinctly human superpower – imagination. Picture this … conjure that …. Write about it!
And for bloggers in particular, I suggest that you accept imperfection at the outset of your writing venture. Noting that my blog is not a commercial enterprise, I accept and recommend that writers get comfortable with the learning curves that accompany solo-scribing. Blogging is a one-person show for web post-planning, drafting, editing, proofreading, layout, photography, and promotion, and these invite technical errors and linguistic oversights – particularly at the outset. I’m not issuing license to be sloppy or irresponsible with grammar, spelling, and punctuation. But do expect tradeoffs, like timing for perfection. For instance, I see photos of my horse with mud on his sock (the white fur on a horse’s lower leg) I want to pull down my post on nonverbal communication. That’s silly. While one or two horse people might pick up on that mark, it’s not worth sacrificing a meaningful and memorable message for lack of a flawless photo.
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